The innovation department of Strauss approached us to take part in a groundbreaking project for Israel's most beloved food: hummus. We had no doubt that we wanted to lead the culinary aspect of the project.

The Food-Tech initiative by Strauss aims to make the experience of fresh hummus accessible to everyone with maximum convenience and long shelf life without compromising on taste and freshness, just like in traditional hummus establishments.

The highlight is the Hummussier - a hummus-making machine that produces fresh, tasty, and natural hummus with customizable tahini percentages while maintaining the highest level of food safety.

We wanted to create a new world that honors tradition, and thus, we crafted dishes with a blend of old-new connections, unique plates, and explosive flavors.